Convert your Personal Facebook Profile to a Business

When setting up a Facebook account for the first time it is important to remember that Facebook requires that your main account is a personal profile.  But many businesses created their main accounts in their business names and that can cause several issues.

First of all, since profiles are for meant individual people, they aren’t suited to meet your business needs. There are limitations such us not being allowed to have more than 5000 friends.  Most importantly, your page will not be able to be seen by anyone who is not logged in.  In other words, if your business is displaying a Facebook icon on your website, telling people to go check out your page, and that person does not have a Facebook account or is not logged in, all they will see is something telling them to log in.

Defeats the purpose of promoting your page doesn’t it?

MOST IMPORTANTLY using a personal profile for anything other than an individual person is a violation of Facebook’s Statement of Rights and Responsibilities.   If you don’t convert your profile to a Page, you risk permanently losing access to the profile and all of your content.   They WILL and DO delete these pages regularly with NO warning and you will lost all your friends and activity.

This is why you want to go and create a Business Pages.  It offers more robust features for organizations, businesses, brands, and public figures, which you can learn more about here.  Most importantly, you can have as many friends as you like and anyone can view your page, regardless if whether they are logged in!

GOOD NEWS, Facebook has not created a way for you to convert your page to a Business page easily so you don’t have to start over.

How do I convert my profile to a Page?

If you would like to convert your profile to a Page, click begin here.When you convert your profile to a Facebook Page,  they will transfer your profile pictures and add all of your friends as people who like your page.No other content will be carried over to your new page, so be sure to save any important content before beginning your migration.

To avoid losing important content, we recommend taking these steps before you convert your profile:

  1. Download your profile information. You can download a file that contains all of your sent and received messages and all of the photos and videos you’ve uploaded to Facebook.
  2. Appoint a new group admin or a new Facebook Page admin to any groups or pages that you manage. The account you’re converting will lose these admin rights during the conversion process.
Image courtesy of the Huffington Post

Are you a serious Blogger? Why Self hosting your blog will set you apart.

If you want to be taken seriously as a blogger, its time to consider leaving behind your free Blogger and WordPress blogs and consider self hosting.

Most people start blogging using blogspot or with the free version of WordPress. These are all very easy to use, the come with lots of free template designs to choose from that can have you up and running in minutes.

Its a great place to start.

But eventually as time goes by, you realize there are limitations. You miss functionalities and features and are required to follow strict terms and conditions of the platform which include restrictions on the type of applications and third-party plugins you can use.  You also realize that the blog community is vast and you are finding it difficult to stand out in the crowd.

A self hosted blogging platform is simply a full version of your blogging platform, installed on your own domain and hosted on your own server/hosting account.  The benefits are:

  • you can have your own url. Rather than myblog.blogspot.com, which can be the mark of an amateur, you can have your very own address without the blogspot or wordpress extensions. Not only is this much more professional, its easier for readers to remember.
  • you can now build your own brand.
  • you have a much larger selection of themes and templates to choose from, you can even have one professionally designed to set your blog apart.
  • full use of the open source community which is a resource of literally hundreds of thousands of different plug-ins and third-party applications that allow you to add lots of dynamic and interactive features to your new blog.
  • you will be free you from restrictions so you can now monetize.

How to make the SWITCH

1. choose a URL for your blog. Choose something that is easy to remember and relevant to the content that you publish. This helps with search engine optimization.

2. purchase hosting, be sure to find a host that supports the blogging platform. If you choose WordPress for instance, be sure to find a host that offers wordpress support and an extensive knowledgebase. Many hosting companies will have one click installs that allow you to easily install WordPress yourself.

3. Find a “premium” theme that is appropriate for your content. Or hire someone to customize your blog for you.

4. Import the content in from your old blog. WordPress actually allows you to import in all your blog posts from many popular web based blogging platforms like Blogspot.

5. Be sure to keep your old web based blog up and just re-direct all people to your NEW blog with a link.

Start blogging and have fun!

Article of interest:  Tips for Blogging   Image courtesy of the Huffington Post.

Image courtesy of the Huffington Post

Are you a serious Blogger? Why Self hosting your blog will set you apart.

If you want to be taken seriously as a blogger, its time to consider leaving behind your free Blogger and WordPress blogs and consider self hosting.

Most people start blogging using blogspot or with the free version of WordPress. These are all very easy to use, the come with lots of free template designs to choose from that can have you up and running in minutes.

Its a great place to start.

But eventually as time goes by, you realize there are limitations. You miss functionalities and features and are required to follow strict terms and conditions of the platform which include restrictions on the type of applications and third-party plugins you can use.  You also realize that the blog community is vast and you are finding it difficult to stand out in the crowd.

A self hosted blogging platform is simply a full version of your blogging platform, installed on your own domain and hosted on your own server/hosting account.  The benefits are:

  • you can have your own url. Rather than myblog.blogspot.com, which can be the mark of an amateur, you can have your very own address without the blogspot or wordpress extensions. Not only is this much more professional, its easier for readers to remember.
  • you can now build your own brand.
  • you have a much larger selection of themes and templates to choose from, you can even have one professionally designed to set your blog apart.
  • full use of the open source community which is a resource of literally hundreds of thousands of different plug-ins and third-party applications that allow you to add lots of dynamic and interactive features to your new blog.
  • you will be free you from restrictions so you can now monetize.

How to make the SWITCH

1. choose a URL for your blog. Choose something that is easy to remember and relevant to the content that you publish. This helps with search engine optimization.

2. purchase hosting, be sure to find a host that supports the blogging platform. If you choose WordPress for instance, be sure to find a host that offers wordpress support and an extensive knowledgebase. Many hosting companies will have one click installs that allow you to easily install WordPress yourself.

3. Find a “premium” theme that is appropriate for your content. Or hire someone to customize your blog for you.

4. Import the content in from your old blog. WordPress actually allows you to import in all your blog posts from many popular web based blogging platforms like Blogspot.

5. Be sure to keep your old web based blog up and just re-direct all people to your NEW blog with a link.

Start blogging and have fun!

Article of interest:  Tips for Blogging   Image courtesy of the Huffington Post.

~Aloha Staging and Interiors

“I’m so pleased with the site! I really like the way you used Eddie’s artwork in a creative way–as a changing masthead/banner effect. The navigation is smooth, the site has clean and compartmentalized look, and I especially appreciate the video tour placement (I worjed substantially to have that video tour created and now I’m really getting alot of mileage from it!)”

Dani featured expert – Hawaii Business Magazine and KHON Channel 2

How to Protect Your Company’s Online Reputation

Photo: David Croxford  Article by: Hawaii Business Magazine

Q. I seem to have no control over the things that are said about my business online. What can I do?

A. If a client searches on Twitter, Facebook or Yelp, they can see all kinds of things that have been said about your business – good and bad. For every customer you are aware was lost because of a bad online comment, there are likely 10 others that you don’t know about.

But there is a lot you can do to enhance your online reputation.

Remain visible: Become an expert in your field by providing useful information to consumers and others in your industry. Add a blog to your website and give people information they can use so they have a reason to come back and follow your conversation. Join groups and forums and post answers to questions related to your business, but be sure to include your business name and a link to your site if that is allowed.

Be active in social media: Tools rule, so use them to optimize the face of your business with immediate updates. RockMe Social Media, an online marketing system designed by Boss Hawaii, promotes your business while tracking your social-media networks. You are notified when online comments are made about your company and can schedule multiple media updates in advance.

Respond, even if it’s bad: Stay calm and do not criticize negative reviewers – that will make you look worse and could validate the critics. Counter their reviews by announcing positive changes that you are planning.  Be gracious and professional.

Be objective: You have no choice about whether people talk about you online. Your choice is whether or not to join the conversation. Put yourself in the customer’s shoes: Consider the review objectively. As a customer, what kind of response would you want? What would it take to show you that the business has done everything possible to right the matter?

Daniela Stolfi is owner and creative director of Boss Hawaii, an online marketing-services company.

Google Lattitude for Kailua

Last month Google rolled out Google Latitude check-in offers for Kailua that lets you unlock check-in offers at thousands of places across the U.S. using Latitude for Android and iPhone. You can learn more at google.com/latitude/checkin.

Checking in lets you share the places that you visit and add context to your Latitude location for friends and family. At the same time, you can keep a history of where you’ve been while gaining status at the places you visit the most. When you gain status at places, they can now reward your loyalty with check-in offers. From discounts to a free snack, check-in offers let places give you an extra reason to keep coming back. Here’s how to get started:

From a Place page, check in, see your current status, and find check-in offers;
tap your current status to see your progress to the next level

You’ll be able to see both available and locked offers at places. To redeem an available check-in offer, just select it from the Place page, tap Redeem, and show the full offer on your phone.

By default, you can become a Regular, VIP, or Guru at places, but we’re also letting partners create their own status levels for you to achieve (coming soon on iPhone).

Below is an example of some of the offers you can get in Kailua:

Take a peek at some of our partners and their check-in offers below or see all of them at google.com/latitude/checkin.

  • Quiznos: Free sub when you buy a sub of equal or greater value
  • Arby’s: Free regular roast beef sandwich with purchase of a 22 oz. drink
  • RadioShack: Up to 20% off qualifying, in-store purchases
  • Macy’s

To start unlocking offers with Latitude, update to the latest version of Google Maps for Android (Latitude is a feature of Maps; requires Android 1.6+) or the Latitude app for iPhone.   So start checking in at places when you’re there, and you might just unlock some great offers along the way.