SO you have gone online and and entered one of your keywords into Google to check your ranking in the search engine results page (SERPs). You see that you’re ranked #1 in Google! Yipeeeeee!!
Feeling pretty good, you decide to brag to all your friends. You tell them to type in your keyword into Google and see what pops up.
They do it and and your site’s not there…You argue with them and check the keyword again. Sure enough, there it is! SO what gives?
You have been PERSONALIZED my friend!
There are a couple of reasons why you are seeing different rankings than everyone else. Personalization exists in Google for the average user to help them find sites that they have clicked on before. Google is smart, so smart it knows which sites should get bumped up in the rankings based on your past click-throughs. Is it Big Brother? NO, it is Because you’re logged into Google. If you’re logged into Gmail, then you’re allowing Google to personalize your searches.
So how do you find your REAL rankings?
4 Ways To Depersonalize Your Search
1. &pws=0: Adding the command &pws=0 to the URL of a search query will depersonalize your search rankings without you having to log out of your gmail account. For example, if you enter the keyword “seo” into Google, the url path for that search results page looks like this:
To depersonalize that search query add the &pws=0 command at the end of the URL path like this:
2. Depersonalizer: Don’t want to keep logging out of your Gmail account? No problem! Use this free online Google depersonalizer tool to check your rankings while logged into Gmail!
3. Rank Checker – This is a great FireFox plugin to check your rankings for your site. Although it’s not super accurate it is more accurate than a personalized search.
4. Lastly is simply to logout of google before searching.