This is part two of my original post WHY YELP SUCKS.
By the way, I totally predicted this.
Yelp sent a message out warning businesses about reputation management companies. To me, they are trying to put a stop at people’s only line of defense against YELP which is reputation management efforts. What do you think? Is it legitimate concern, or another attempt to prevent businesses from doing damage control?
We’ve recently seen an uptick in reports about “reputation management” companies that claim to work with Yelp to remove your negative reviews or otherwise boost your ratings… for a fee (of course!). If you’re wondering how these companies can make good on this offer, the answer is simple: They can’t. There’s never been any amount of money one can pay — to Yelp or any third party — to manipulate reviews.
If you’ve been contacted by someone offering something along these lines, we’d love to get the details so we can prevent them from preying on others. Please use this form to loop us in. For general questions, contact our user support team at www.yelp.com/contact.
Finally, as we’ve said in the past, the best strategy for reputation management is to provide great customer service, and respond diplomatically to your reviewers.
To me this message is under the guise of trying to help you, by discrediting reputation management companies so you wont use them. Granted there might be a few of these businesses making false promises, much like fixing a credit report. People cannot promise to remove reviews. Unless they are some kind of insider, this just isn’t possible.
HOWEVER, DO NOT DISCOUNT THIS SERVICE AS A WHOLE! There is many things that can be done to help you. Many legitimate reputation management services available, You still have options!
The legit companies simply understand the system and can help by using perfectly legal ways such as report reviews violating terms of service, investigate reviewers and prove they are competitors, link build to bury bad reviews from searches, create or strengthen your website or web presence, help claim your listing and optimize, and much more.
Always be wary before hiring a company to help you. But don’t discount that there is help out there. Be sure to stay tuned, I am working on some tips on how you can do your own reputation management.